Marketing agency OCG Creative Team Photo

OCG Creative, Hometown Roots with a Global Reach

  by Corrine Casanova   You may not know much about OCG Creative, but you likely see their work every day. For those who aren’t familiar, OCG is a marketing agency that’s been working in Reno since the mid-90’s. As the digital revolution reshaped the marketplace, the company evolved. Today, OCG Creative is 18 strong,…

Market Segmentation - bizEXPERT

Market Segmentation for Fun and Profit

    by Joe Ross – special to bizNEVADA If you have been in business for a while, you’ve likely made discoveries about your industry, customers, and market. Hopefully, you’ve uncovered new opportunities and have a strong understanding of how to prosper and grow. Naturally, marketing plays a role in any growth plan. There are…

Peanut Butter and Jelly…Better Together

Peanut Butter and Jelly…Better Together

by Mitch Tarr Email marketing plus Facebook is just like peanut butter and jelly…better together. Sometimes you don’t know what you don’t know. Here’s a nice integrated marketing campaign that makes use of the power of email marketing combined with remarketing tools in Facebook. The concept of an integrated email campaign is to combine a…

Why Reno, Why Now?

Why Reno, Why Now?

by Corrine Casanova In mid-September, bizNEVADA Publisher, Richard Moore and I sat down with the following three gentlemen for a joint interview Chris Hoff, Tournament Director, Barracuda Championship Eric Edelstein, President, Reno Aces and Reno 1868FC Dustin Toms, Vice-President, Business Operations, Reno Bighorns Here’s some background: Reno 1868 FC was founded in 2015 and made…

Startup Deck 2.0 2

Ready for a Revolution? – bizSPOTLIGHT

by Corrine Casanova   While the Beatles were singing about a revolution long before Kyle Reeves, founder of Revolution Online Marketing, was born, he chose the name for his business because of its meaning. In Latin, revolution means turnaround in a relatively short period of time. His intent is turning marketing strategies and results around…

What’s Your Budget and Target Audience?

by Peter Fishburn So, you are launching your long-awaited business venture. Congratulations. Did you put aside a marketing/advertising/promotions budget? I have been told this is something new start-ups either forget or begin with insufficient funds to really tell their audience their story and how to find them.   Once you have a budget, who is…

Do you Need a Business Card?

Do You Need a Business Card?

By David Spillers I recently attended a meeting where the speaker said their company was so environmentally conscious that they do not even have printed business cards for their employees. The speaker was in sales and I was interested in buying from them. When I returned to my office, I had forgotten her name (I…

Mining for profits? Get Ready to Dig Deep into Data

Mining for profits? Get Ready to Dig Deep into Data

By Kyle Reeves According to Forbes.com, the story goes something like this; a young teen girl believes she is pregnant so she goes to her neighborhood Target to buy a pregnancy test. The test confirms that she is pregnant. Later on she returns to the same Target to buy supplements associated with a pregnancy and…