Mining for profits? Get Ready to Dig Deep into Data

Mining for profits? Get Ready to Dig Deep into Data

By Kyle Reeves According to Forbes.com, the story goes something like this; a young teen girl believes she is pregnant so she goes to her neighborhood Target to buy a pregnancy test. The test confirms that she is pregnant. Later on she returns to the same Target to buy supplements associated with a pregnancy and…

Three Ways to Reach a 21st Century Consumer

Three Ways to Reach a 21st Century Consumer

by Kyle Reeves One of the largest generations the world has ever seen is currently edging their way into prime spending years. Millennials and Gen-Xers, love ‘em or hate ‘em, will represent more than 70% of the purchasing power in the United States by 2020. Whether they are buying their first homes, starting their families,…